30 September 2013

Post Facto - Unpacking The Lunchbox

From my Sunday Guardian column yesterday:
"Some time before The Lunchbox released, I heard two film journalists chatting. "Arrey haan, kab aa rahi hai woh Tiffinbox?" said one. Uproarious laughter followed. "Tiffinbox nahi, Lunchbox, Lunchbox!"
Two weeks later, Ritesh Batra's debut feature about a tentative romance between an ageing clerk and an unhappy housewife opened in India. Buoyed by the backing of Karan Johar as co-distributor and a publicity budget nearly thrice its production cost, the film got a great box-office response. The Twitterati anointed it our Oscar hopeful. But the official selectors failed to follow their lead, and the film became the eye of a storm.
That uproarious laughter came back to me then. It seemed to point to something crucial about the place Batra's wistful film occupies in the zeitgeist..."
This column continues. Click here to read the whole piece...

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