Shelf Life: Stitching the Past into the Future

 My Shelf Life column for November 2020:

What wartime women's fashion can tell us about the world

 

                  Christian Dior's 'New Look' was a massive departure from the clothes women wore in war-torn Europe
 

Elizabeth Gilbert's chatty doorstopper of a novel, City of Girls (2019), begins in the summer of 1940, when the narrator arrives in New York, “nineteen years old and an idiot”. Vivian Morris has just dropped out of Vassar College, judging as dull both the revolutionary young women in “serious black trousers” and the academic girls in shapeless wool skirts “that looked as if they had been constructed out of old sweaters”. While she knows nothing about the world, she knows clothes. And what makes the fashionable teenaged protagonist of 1940 different from one in 2020 is this: Vivian doesn't only wear cool clothes, she can make them.

Trained to sew by an exacting grandmother, Gilbert’s excitable heroine soon finds herself designing costumes the doddering theatre owned by her aunt Peg. It is wartime, and the Lily Playhouse is barely kept afloat by formulaic musicals: there’s really no budget for clothes. But the actors constantly need new outfits, so Vivian learns to improvise. She scours New York's cheaper garment districts and discovers the used clothes shops on Ninth Avenue, becoming a regular at a grand old shop called Lowtsky’s, owned by a Jewish family ejected from eastern Europe.

Vivian becomes adept at digging ancient dresses out of discount bins and transforming them into spectacular customised creations. From showgirls like her friend Celia, she moves on to designing for Edna Parker Watson, grand dame of British theatre stranded in New York by the war. 

 

Gilbert's narratorial preferences can try one’s patience, like addressing her novel to a young woman whose connection to Vivian is kept deliberately mysterious, to anticlimactic effect. But I enjoyed Gilbert’s enjoyment of fashion, a topic she addresses first with girly excitement and then subversive pleasure. The subversion begins with Edna who, though on first names with French couturier Coco Chanel, is no handmaiden to fashion. Her advice on how to dress—“if you dress too much in the style of the moment, it makes you look like a nervous person”, or “I want brilliant dresses, my dear, but I don't want the dress to be the star of the show”—is really advice on how to live.

 

But the book’s real subversion of fashion comes in 1950, when Vivian’s friend Marjorie Lowtksy, sharp young heir to the Lowtsky Emporium, comes up with a plan to cater to the post-war marriage boom. “[We] both know that the old silk and satin is better than anything that's being imported...” says Marjorie. “I can find old silk and satin all over town–hell, I can even buy it in bulk from France, they’re selling everything right now, they’re so hungry over there–and you can use that material to make gowns that are finer than anything at Bonwit Teller.” 

 

The USP? Their dresses “wouldn't be industry; they would be custom tailored”.

Vivian and Marjorie's business makes them rich.

The same era seen from across the Atlantic, in Eric Newby's drily hilarious memoir Something Wholesale: My Life and Times in the Rag Trade (1962) reveals a much more damaged continent. The family firm of Lane and Newby, begun by the writer’s father in the 1890s, is somehow carrying on against a backdrop of bombed-out cities and drastic rationing. Even the upper workrooms of its grand old London offices, writes Newby with brilliant British understatement, “went up in smoke in 1944”.

In some deep metaphorical way, the firm’s continuance into a post-war world now rests increasingly on an army of “outworkers”, elderly women in the suburbs. Meanwhile, their buyers still make orders conditional on unprofitable “Specials”: customised versions for women too misshapen or too snooty to wear the standard designs.

Like Europe itself, the continent's fashion business feels like a creaky old warhorse that can't figure out the new world. “Evening dresses, like the gatherings at which they were intended to be worn, were dispirited”, writes Newby. “[T]he world of fashion had ground to a standstill”. Young Newby tries to come up with new designs on his own. But just after he places his orders, in March 1947, the French designer Christian Dior shows the insanely feminine excesses of his new collection: what would make history as the New Look.

But at that moment, Newby’s creaking world isn’t quite ready. “It was thought to be absurd... a last despairing death-kick by Paris which was no longer to be the centre of the fashion world.” British wholesaler manufacturers, “[h]alf-throttled by clothes rationing”, and too afraid to implement Dior’s radical changes, just make what they have been making for seven years “with a slightly longer skirt”. Of course, nothing sells. The glossies for 1947 are filled with suggestions for women readers with wartime budget constraints, on how to drastically cut and reshape their old clothes.

European fashion, led by Dior’s bold move, slowly begins to recover. But where Europe can only move on by cutting away from its past, America—at least in Gilbert's telling—is already making money off it: repackaging the dead European past as nostalgia. The difference between alteration tailor and vintage couture is writ large onto the history of the world.

Published in The Voice of Fashion, 19 Nov 2020.